Jan
05
2009
0

The Importance of Landing Pages for Affiliate Marketers


Any product you could ever want to sell is available already. By now, you have signed up for Google Adsense and perhaps a couple of other affiliate marketing programs. Your website is ready ads to post just a click away. You can almost smell your online fortune. Is there anything else that needs to be done? Have you created a great landing page? Is it compatible with an online business?


You may be asking yourself what is a landing page. Basically, they are what they sound like, the first page a visitor “lands” on after clicking on a search link. As an affiliate marketer, you want your potential customer to end up on your landing page after clicking your affiliate ads. Landing pages are no different from most other webpages on the internet. Many online affiliates will use their home page as their landing page. The question is, is that a good idea and should you imitate them when creating your own landing pages?


It is usually easier to follow what the rest of the business world is doing, like using a home page as a landing page. If you truly want a better result, in other words lots of money, you should make a special landing page for your affiliate ads. Why would you want to go against the current trend and do something different? Because a great creative landing page will make a huge difference to your bottom line, and here are a few reasons why:


1) It is the best way to earn conversions in affiliate marketing?


For the merchant there are a variety of affiliate programs available. Most of them are based on pay-per-click. This is where you create the ad then submit it to a service like Google Adwords. The service then places your ad on different affiliate’s websites with similar content. Now when visitors to the websites click on your ads they are sent to your website and more specifically your landing page. When the customer clicks through you are charged. This is an example of the pay-per-click structure.


Your earnings however come from conversions; this is when the visitor that came to your site buys the product. They are now in essence converted from a casual visitor to a paying customer. As you can see if there is no conversion, you have made no money. Add to this a high rate of traffic and you are looking at an ever-growing expense. The only possible way of covering that expense is through conversions.


Ok, so the importance of conversions has been established. How will you get the conversions without a landing page? You can have the best advertisement in the world and if it does not lead potential customers to a place to buy the product, it is all useless. That would be kind of like advertising ice cream on a hot summer’s day but having no ice cream truck!


Therefore, you can see that landing pages are very important to the amount of online earnings you can expect from an online affiliate program. With no place to land, your customers are aimlessly wandering and you are paying dearly for it, with nothing to show for it.


2) Your other web pages may not be sufficient


The common mistake people make is to use their home page as their landing page. They will place all their ads here. Similar are the people who use a product page or their contact page. A home page is created to host different links and multiple types of information. A landing page for an affiliate program will be more content specific. You want this page to be dedicated only to the products you are selling. This will narrow the traffic to only the visitors interested in your product, thereby increasing the chances of a conversion.


While thinking about the type of landing page you want to create the customer must be your first thought. Design your landing page around the keywords and content of the ads that point to it. Always remember that the landing pages include a call to action. While there, you want them to complete a purchase or provide you leads to other potential customers.


If you are like many people, you went into affiliate marketing to sell your products without spending a fortune on advertising. However if you get all set up but have no landing page for customers you are paying for traffic that will never pay you back. In short if you do not have a landing page it is past time to create one, and seeing as it is so vitally important to your success make sure it is a fantastic landing page.

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Written by ereuben in: Affiliate Marketing | | Tags: , , , , , , , , ,
Jan
01
2009
0

The Five Qualities Required for Successful Affiliate Marketing



The business of affiliate marketing is becoming more and more popular these days and many people are turning to this method of earning an income.  There are great advantages to affiliate marketing such as no time limits on your work and no bosses breathing down your neck and only the necessary tools are needed
to be successful in this kind of business.


Listed below are the five basics you will not be able to do without as far as affiliate marketing is concerned.


1.  A Desire to Learn


This is the first quality you need to be in possession of along with being willing to be trained.  Working your way through areas which are unfamiliar to you can be difficult at times so the right mind set is essential and will be of invaluable help to you in the long run.


When you first start in affiliate marketing you have to keep your ears and eyes open and glean your knowledge from the experience of others as you make your way forward.


2.  The Investment of Time and Effort


The investment of time and effort is the second most important quality you must have and this involves the readiness to succeed in making your business flourish, whether or not results are seen straight away. It may well be weeks before good news is received so being eager to put in the time and effort is essential to the success of your business.


3.  Determination

Determination is the third quality you will need and if you have plans to do well in the affiliate marketing world, you need to have what it takes to constantly push yourself forward.  This plays a great part in forming your future.

4.  Discipline


You will need to discipline yourself on a daily basis in order to succeed.  Putting your heart and soul into your daily work load will ensure you are so much closer to achieving your goals and realizing your dreams.


5.  Optimism


Adopt an optimistic outlook and you are already half way there.  A display of bad attitude should never put you off from making your dreams reality and taking your whole lifestyle to a new dimension.

Always have a healthy attitude towards your business as this will help you to take the necessary steps towards your destiny.

By putting the above mentioned tips to good use you are sure to achieve things you never dreamed would be possible.  These are all qualities which success is dependent upon and before you know where you are you will be part of a business with a blossoming career in affiliate marketing.

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Written by ereuben in: Affiliate Marketing | | Tags: , , , , , , ,
Dec
29
2008
0

Success Principles Behind Affiliate Marketing Goal Setting


Today, I am going to talk about a topic, “Affiliate Marketing Goals” which many affiliate marketers are so familiar with but yet missed it all together. Goal setting is really nothing new to all of us. One group of marketers knows it but do not set one. Another group set theirs but fails to meet them. Yet, a handful of marketers are able to meet them and achieve huge success. Why and how can we learn from those who are able to meet their goals?


Naturally, without a goal, there are no results to talk about. If you do not set a goal, you do not set a plan. Without a proper plan in the affiliate marketing game, failure is a sure thing.


As for those who set goals but fail to achieve them, there are many reasons possible. A common problem that plagues folks is the constant changing of goals. Some include getting distracted easily by the hottest affiliate marketing technique, not following through on a proven marketing model long enough or simply giving it up too fast too soon. The truth is many affiliates are successful today because they have gone through the grinding mill before they finally got the “Aha” moment.


I am sure you can quote a thousand other reasons why most people, whether online or offline fail to meet their goals.


While circumstances do force us at times to fail at achieving our goals, by setting a goal and following a plan strictly, we will minimize the impact of the circumstances on our affiliate marketing goals.


The Mindset Of A Successful Affiliate Marketer


Having A Vision That You Believe In eyes63_tns


A successful affiliate marketer ought to have a vision. Without a vision, men perish. The vision can be to start an internet marketing academy or one day teach at major internet marketing seminars around the world alongside with the top gurus in the field. That’s my dream by the way! This vision must be something you believe in.


From the vision, this is where you set your goals. Goals are effectively the milestones that help you to fulfil your vision. They are not the end but means to an end.


For example, if you envisage yourself becoming the guru everyone looks towards on the topic of “list building”, surely, one goal is to build the largest list ever or another could be to publish the most number of ebooks on the topic of “list building”.


Visions Can Be Huge, But Goals Need Not eyes63_tns


The truth is, many folks start off setting huge goals which are way beyond them. It is quite common to hear people saying that they want to make 1 million dollars by 35 years old. My next question to them is how?


You see, while you can have a long-term goal of making 1 million dollars by 35 years old, it is good to break that down. You see, Man lose focus all the time, especially when the goal is too far away.


“$10 a Day Principle” 10dollarsw


One principle I teach my internet marketing mentor is this. Set a long term goal and break it down to simpler goals. This is what I call the $10 a day principle.


If you want to earn $3000 per month by the end of the year, break that down to making $1500 in 6 months time. Break that down further to $750 in 3 months time …and $250 within this month. Set a challenge to increase the figure by $250 a month. Surely that looks achievable right?


stackFrom $250 a month, break it down and all you need to earn is about $10 a day.


So, focus on doing things that can make you the $10 a day. Look at how you can grow that by another $10 a day to $20 a day in the following month.

This is the simple principle that got my mentor to achieve his low 4-figure income within 10 months. He is a recent father who has a full-time job and only has 2 to 3 hours a day to spare.

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Written by ereuben in: Affiliate Marketing | | Tags: , , , , ,
Dec
22
2008
0

How to Survive as an Affiliate Marketer


As soon as you have signed up for what you consider to be a great opportunity as far as an affiliate program is concerned, you will have a firm plan of action, have chosen your banners and prepared all other materials for marketing the product.

Even at this stage though, you may encounter set backs in the development of marketing strategies and find yourself despairing at why everything is not running smoothly.

Detailed below you will find some of the most frequent concerns which have an effect on leads, sales and commissions.

Soggy Cookies cookie

Many merchants use cookies to track your referrals. This allows those customers who do not make a purchase on their initial visit to be tagged with your ID, enabling you to receive the credit should they buy at a later date.

The lifespan of the cookies vary from one merchant to another, some only lasting for a single session whilst others go on and on for years.

Unfortunately, for you, if the visitor makes a habit of flushing their cookies regularly, has software to block cookies, or if the merchants program is not functioning properly there is very little you can do about the situation.


Multiple Payment Methods

If you have chosen to join an affiliate program via a network, which processes payments for products on the merchant’s behalf, you will find the merchant offers numerous ways to make payment. This, of course, is great for the customer but not so clever for you as an affiliate.

You should always thoroughly research the products and services of the merchant’s website prior to commencing with advertisements as an affiliate of a network. If you are feeling doubtful about any aspect you need to get in touch with the merchant before going any further to clarify things.

Monitoring Your Arrangements soldier_6

It is essential to keep an eye on the merchant site for any changes, which may affect your income. Although the majority of merchants are honest and above board, it is not unheard of for problems to arise with their software from time to so regular checks on cookies etc are advisable.

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Written by ereuben in: Affiliate Marketing | | Tags: , , , , , ,

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